— Devising strategies to drive online traffic to website.
— Improving conversion/leads to company website.
— Tracking conversion rates and optimization.
— Developing and managing digital marketing campaigns.
— Utilising a range of techniques including paid search, display ads and PPC.
— Responsibility for planning and budgetary control of all digital marketing.
— Planning online media placement and buying.
— Managing email marketing campaign and direct marketing (sms).
— Overseeing the social media strategy.
* Driven and demonstrated when mobil123.com has and optimized every single online campaign spend leading to it being the highest ranked automotive classified site.
* Led marketing cost efficiency by scaling down cost per acquisition (CPA) up to 200%.